There’s many ways to do a pitch deck. The most important advice we can offer is that less is more, but that simplicity can be only be found at the far end of complexity, ie. you need to know your stuff before you fill a slide deck with images and assumptions. Knowing your input data is just as vital as presenting it with clear short sharp messages and visuals.
Our pitch deck guidance should be read in conjunction with the Impact Canvas Tool. Most importantly, keep text to an uncluttered, high level minimum, focusing on visuals, but ensure you’ve done the ‘detailed analysis’ at the back end for Q&A.
Go for flexibility and show individuality, but make sure the general structure of your deck tells a story in such a way that enables potential investors to understand it and to engage with it, rather than being turned off that key elements have not been addressed.